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Instagram Strategy & Management

Instagram is often the first place couples discover and evaluate vendors.
These services are designed to help your brand show up intentionally & authentically. Through thoughtful content, refined visuals, and a customized strategy, these services support consistent visibility without adding more to your workload.

A young woman with wavy brown hair and light makeup, wearing a black sleeveless top and a gold necklace with a heart pendant, looking to the side against a plain background.

01 Essential

Consistent presence. Thoughtful maintenance. Quiet support behind the scenes.

Designed for wedding creatives who want a polished, professional Instagram presence without having to manage the day-to-day details themselves.

What’s Included

  • Curated Feed Content Creation
    Thoughtfully designed posts aligned with your brand aesthetic, services, and audience.

  • Light Story Support
    Simple, intentional story content to maintain activity and visibility between weddings and events.

  • Strategic Posting & Scheduling
    All content is planned, organized, and posted at optimal times for consistency.

  • Monthly Strategy Check-In
    A focused review of performance, brand direction, and small strategic adjustments.

What This Looks Like For You

  • A cohesive feed that reflects your work and brand personality

  • Consistent activity without needing to think about what to post

  • A maintained online presence during busy wedding seasons

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03 Atelier

Complete support. Strategic growth. Elevated positioning.

For wedding creatives who want a fully managed Instagram presence focused on long-term brand growth, discoverability, and consistent inquiry generation.

What’s Included

  • Custom Monthly Content Strategy
    A tailored plan aligned with your services, wedding season schedule, and growth goals.

  • Strategic Caption Writing
    Thoughtful storytelling and educational content designed to position you as a trusted expert in your niche.

  • Curated Feed Content Creation
    Consistent, brand-aligned visuals that maintain a refined and cohesive aesthetic.

  • Monthly Content Calendar
    A clear overview of upcoming posts, themes, and messaging direction.

  • Community Engagement
    Intentional interaction to nurture audience relationships and strengthen visibility.

  • Keyword & Discoverability Optimization
    Strategic language and content planning to help your work reach the right couples.

  • Strategic Posting & Scheduling
    Fully managed publishing workflow.

  • Monthly Analytics Report
    Clear insights into performance, audience behavior, and growth opportunities.

  • Monthly Strategy Call
    Ongoing collaboration to refine direction and ensure alignment with your business goals.

What This Looks Like For You

  • A fully supported Instagram presence

  • Consistent, intentional growth

  • Stronger positioning within the wedding industry

  • More aligned inquiries from ideal clients

Person wearing metallic silver high-heeled ankle boots and ripped light blue jeans, with legs raised against a plain background.

02 elevated

Deeper connection. Stronger storytelling. Meaningful engagement.

Ideal for wedding creatives ready to move beyond simply posting — and begin building stronger relationships with their audience.

What’s Included

  • Strategic Caption Writing
    Thoughtful, brand-aligned captions designed to tell your story, build trust, and speak directly to your ideal couples.

  • Curated Feed Content
    Elevated visuals and intentional post planning that reflect your positioning within the wedding industry.

  • Instagram Story Content
    Consistent story support to keep your audience engaged between major posts.

  • Community Engagement
    Meaningful interaction with followers through comments and intentional engagement with aligned accounts.

  • Strategic Posting & Scheduling
    Fully managed publishing and organization.

  • Monthly Strategy Call
    Collaborative conversations focused on growth, content direction, and brand positioning.

What This Looks Like For You

  • A more connected and engaged audience

  • Clearer messaging that attracts aligned couples

  • A presence that feels both polished and personable

Optional Add-Ons

Additional support for brands ready to expand beyond core management.

  • Instagram Ad Management
    Strategic ad setup and ongoing management designed to increase reach and attract qualified couples.

  • Pinterest Profile Setup
    Complete account creation with keyword optimization, profile design, and foundational pin strategy.

  • Pinterest Management
    Ongoing pin creation, scheduling, and optimization to extend the lifespan of your wedding content.

  • Account Audit (One-Time)
    A comprehensive review of your current Instagram presence with clear, actionable recommendations.

  • 10-Hour Assistance Package
    Flexible support for short-term projects, content organization, or seasonal workflow help.

Person wearing metallic silver high-heeled ankle boots and ripped light blue jeans, with legs raised against a plain background.